elrow returns to The Brooklyn Mirage this summer on Saturday, July 27 to continue its New York City residency and announcing its phase one lineup featuring it’s best of the best with the ultimate array of artists in the dance music scene. The theme is will be again, Rowllywood, a Bollywood-themed extravaganza. In what promises to be one of the biggest New York shows in quite some time, this will be the first time the hometown legend plays elrow stateside.
The lineup will feature one of the biggest names in house music, platinum-selling artist Erick Morillo. Performing for nearly 30 years, mixing house, techno, tribal, and Latin sounds in his music, the founder of the highly influential label Subliminal Records has become a fixture at top clubs all over the world. Erick Morillo will headline this year’s elrow Rowllywood at The Brooklyn Mirage this summer.
The extravaganza will be a 10-hour outdoor gathering that will expand indoors at the Kings Hall. The lineup continues with West Coast peace, love makers Desert Hearts, making their elrow debut. The main crew, Mikey Lion, Lee Reynolds, and Marbs will take over the Kings Hall along with psychedelic synth heads Rybo and Lubelski for a special back-to-back performance. They live by House, Techno, and Love, the Desert Hearts ethos aligns perfectly with elrow’s free-wheeling, fantasy-driven spirit and makes for a natural collaboration that offers adventurous music fans an immersive experience unlike any other on the party circuit.
The elrow Rowllywood roster also features tech-house favorite Dennis Cruz, elrow resident Toni Varga, UK sensation wAFF, and a special birthday celebratory set by Miss Jennifer. Completing phase 1 is special guest Bontan, and a set by Israeli Shalev. Altogether, the lineup offers a kaleidoscopic soundtrack for elrow fans who have come to expect the best in international entertainment.
elrow’s Special Advisor to the CEO Michael Julian states, “We added a second stage so that we can welcome more New Yorkers and countless elrow fans flying to Brooklyn from all over the world for this festival, which will feature 10+ hours of music on both stages by undoubtedly the biggest lineup to ever perform at any elrow in North America. This show will be as epic as our global outdoor fiestas in Ushuaia Ibiza, the newly launched residency at Encore Beach Club in Vegas and many other legendary venues.”
Themed after a Bollywood film production, Rowllywood will feature a mind-blowing set — embroidery, incense, statues of deities everywhere, and a spectacular Taj Mahal with a pantheon of gods and goddesses overlooking the fun. Thrown into the party are snake charmers, fakirs, street traders and, if his carpet doesn’t get testy, maybe Aladdin will fly in from Persia for a good time. The film directors will be following you with their cameras, so it’s time to put on your veils, saris, henna, and silk. You are center stage in this mega production and Mumbai is waiting. Following 3 sold-out shows at The Brooklyn Mirage and Avant Gardner, elrow is once more expected to sell out this event.