Splice is a music creation and collaboration platform that connects musicians to world class music production tools, creative content, and a growing community of artists. The platform infuses the digital production process to one user-friendly interface that improves the creative workflow of modern musicians. Today, Splice’s global network includes over 950,000 musicians who have used Splice to find inspiration, education, collaborators, creator tools, and new opportunities to earn revenue.
Splice was founded in 2013 by Steve Martocci and Matt Aimonetti with an aim to create the world where musicians are supported creatively and financially and empowered to reshape the music industry.
Splice celebrates Roland’s TR-808, the iconic drum that changed popular music history. The cultural impact of the influential instrument has been explored in many volumes. In this campaign, Splice explores the drum machine for a musician audience and from a musical standpoint.
Of the iconic songs from “Beat Breakdowns” that feature the instrument, to tips on how to mix and master 808 sounds, to a Q&A with the award-winning engineer Bob Power, Splice will release a piece of content each day over the course of eight days on a dedicated campaign microsite.
Splice is committed to leveraging technology to improve the music creation process, celebrating the 808 as a pivotal technological development in modern music. With its synthetic sounds, the 808 facilitated the emergence of electronic music, and as a standalone rhythm sequencer, it ushered in the earliest era of bedroom producing. The culmination of the “8 Days of 808” is a giveaway. One lucky musician who enters their email on the campaign microsite will win an original TR-808.