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Last year's HARD SUMMER music festival only featured five female performers.  This year's edition--set for August 5 & 6 in Southern California--features 25.  Today (May 2), HARD Events has released its annual trailer which takes a satirical, consciousness-raising, pro-womenlook at how supergroup GRL PWR gets on the bill.  It's DJ Snake, Claude VonStroke, What So Not, Party Favor and Kayzo as never seen before. 

Super sleaze agent Harvey says to his clients--"Sex sells, not music!"--as he adjusts their anatomy to fit HARD's founder and festival mastermind Gary Richards' request for more female talent.   Longtime collaborator director Agata Alexander-who has entertained HARD fans with her smart, edgy video concepts (including pairing HARD performers as canines and putting together the legendary 'Strawberry Gang') leaps into the timely discussion of how women are perceived in entertainment.  The piece culminates with epic festival footage set to Cray's "Infinity Signs" (listen here).


SATURDAY AUGUST 5th
DJ Snake • Justice DJ Set • Rae Sremmurd • Zeds Dead • Tchami • Cashmere Cat • Skepta • Ty Dolla $ign • Malaa • A-Trak • Mobb Deep
Yehme2 • Doctor P • Anna Lunoe • Kayzo • E-40 • Brodinski • Charli XCX • Mercer • Busy P • AC Slater • Nina Las Vegas • Wax Motif • Soul Clap • Ellen Allien • Wiwek • Chris Lake • Chris Lorenzo • Ghetts • Amine Edge & Dance • Drezo • Uncle JXM • Mustdie! • Saymyname • Problem • Uffie • Egyptian Lover • Gina Turner • Nick Monaco • Vincent • DJ Heather B2B Colette • Doc Martin • Sita Abellan • Oshi • Josh Pan • Mad Zach • GG Magree • Cray • Jubilee • Oski • Qrion • Phlegmatic Dogs • Nukid • Masha • Whipped Cream

SUNDAY AUGUST 6th
Snoop Dogg Performing Doggystyle • Dog Blood • Bassnectar • Migos • Jai Wolf • Snakehips • Claude Vonstroke • What So Not • Baauer • Kill The Noise • JME • Mike Will Made It • Destructo • 12th Planet • Tinashe • Madeintyo • Brillz • Party Favor • Shiba San • MK • Ekali • Giraffage • Jackmaster • Jimmy Edgar • J. Phlip • Floating Points (DJ Set) • Motez • 4B • AJ Tracey • Kim Ann Foxman • Whethan • Thugfucker • Kap G • LA Leakers • Graves • 24HRS • Dave • Nancy Whang • London On Da Track • Louisahhh • Tink • Walker & Royce • Hotel Garuda • Christian Martin • Madam X • Kittens • J. Worra • Lookas • Uniiqu3 • Volac • Brohug • L D R U • Colby J. • Deux Twins

WRITTEN & DIRECTED BY: AGATA ALEXANDER
PRODUCER: ED BUHR
DIRECTOR OF PHOTOGRAPHY: CHRISTIAN HERRERA
ART DIRECTOR: SEAN COSTELLO
ALL POST PRODUCTION: AGATA ALEXANDER
PRODUCTION COMPANY: FERAL GATO

HARVEY: JASON KAYE
JERRY: ROB MICHAELSON

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