Leading Italian avant-pop Festival Club To Club returns with its seventeenth edition #C2C17: cheek to cheek, to be held in Turin, Italy from 1st to 7th November 2017, during Contemporary Art Week, in synergy with a calendar of events that annually turns Italy's most elegant and regal city into the European capital of contemporary culture for a week.

Cheek To Cheek is the chosen theme for the 17th edition. In recent years, dance has been more frequently considered an individual experience. Conversely, Club To Club represents for many a unique experience exactly because, in a world in which the digital world dominates the physical, it's capable of shaping new scenarios, made of real communities and based on human contact. Cheek To Cheek hence claims the relevance of the social aspect in music as a proper "IRL social network".

Joining the Festival lineup are Dan Denorch – Janus, Helena Hauff, Lanark Artefax, Lorenzo Senni, Ninos Du Brasil, Not Waving and Richard Russell presents: Everything is recorded.

A transglobal programme, with over 30 artists from 10 countries over seven days of festival, including Kraftwerk with The Catalogue 1 2 3 4 5 6 7 8, Nicolas Jaar, Richie Hawtin, Arca & Jesse Kanda, Bonobo, Kamasi Washington, Mura Masa, Actress and many more.

The programme will unravel through surprising and unique locations, such as the DAN DENORCH (JANUS), HELENA HAUFF, LANARK ARTEFAX, LORENZO SENNI, NINOS DU BRASIL, NOT WAVING AND RICHARD RUSSELL PRESENTS: EVERYTHING IS RECORDED JOIN THE #C2C17 LINEUP newly renewed OGR Torino, the post-industrial pavilions of Lingotto and the majestic Palace of Venaria, and will host artists among the most important names in the international musical and creative scene.



One of Club To Club's features is that it represents a unique immersive experience. All of the special projects that enriched the Festival in Turin in the past few years have been confirmed, starting from the one that represent the most the social hub nature of the festival: devised in 2014 in partnership with Absolut - iconic Swedish vodka -, Absolut Symposium actualizes the classical Symposium theme by transforming a whole hotel in Club To Club's HQ, with a programme built for music lovers, professionals, entrapreneurs and artists alike.

Red Bull Music Academy reaffirms itself as a fundamental partner of this seventeenth edition. A truly essential global reference that has been working side by side with Club To Club for six years to promote and support the best creative expressions in the music field, RBMA will present this year as well a pool of amazing artists from all around the world: Ben Frost with Marcel Weber / MFO, Laurel Halo, Mana, Gabber Eleganza performing The Hakke Show, Smerz, Yves Tumor, Demdike Stare and Kelly Lee Owens are just a few of the artists that will take over the RBMA Stage - which will be located inside Padiglione 2 (Pavilion 2) at Lingotto.

Last but not least Dance Salvario, the block party involving the entire San Salvario neighborhood, will be back with live music, public talks and much more.

As always, the festival is made possible by the invaluable contribution of prestigious institutional and private partners, all of whom enhance its very definition: Regione Piemonte, Compagnia di San Paolo and Fondazione CRT this year will be paired by Main Partner Absolut and by Audi, with whom Club To Club recently launched the new summer festival VIVA! in Valle d'Itria (which will be recounted during a dedicated talk).

Besides Red Bull Music Academy, also renewed are partnerships with Tuborg, Danish brand that supports quality live music, KLM, Official Carrier of the festival that will offer discounts to reach Turin thanks to initiatives such as Flying Blue and Global Meetings, and IED, Istituto Europeo di Design. Partnering for the first time with the Festival is New Era, the American brand wore all around the world by athletes, artists and celebrities. 

On Friday 3rd November at Lingotto, the main stage will be presented by Crack Magazine, Europe's biggest free monthly music magazine, providing an independent platform for contemporary art and culture since 2009.