After establishing itself as the premiere YouTube music channel with over 9 million subscribers, Trap Nation created its next generation label. Based out of Los Angeles and founded in 2016, Lowly Palace is a modern-day music label focused on curating tasteful electronic & indie music. Striving to diminish traditional beliefs and values in the music industry, Lowly Palace focuses on developing and growing small underground artists to recognized talent. Through the process of releasing music Lowly Palace focuses heavily on art and branding, utilizing the beautiful style of geometric forms and shapes. Each song released under Lowly Palace is given unique art according to the style and emotion that the song brings to the artist, creating an underground world throughout each release.